Pole position in Asia
CB Carbide developed during Taiwan’s period of rapid industrialization in the 1970s and is now a leading player on the Chinese carbides market.
CB Carbide was already up and running when Taiwan’s tiger economy was getting ready to pounce. Since it was founded in 1973, it has been CB Carbide’s aim to tailor its products and services to meet the growing demand for carbide products, first in Taiwan itself and then later in China and across Asia. CB Carbide was launched in 1973 in Taiwan as a trading company that imported carbide blanks for molded parts and stamping tools. Founded by the Liao family, CB Carbide has remained a private enterprise that is totally committed to its responsibility toward its employees and to ensuring sustainable business development.
Huei Liao, daughter of the founding family and currently a board member at CB Ceratizit, has this to say: “We shall always cherish our modest beginnings as a small family business and remain faithful to our corporate culture of hard work and commitment, because together these form the basis for continuing growth.” In response to the promising market outlook for carbide products, CB Carbide opened its first plant in the Taiwanese city of Tamsui in 1978.
From sprinter to long-distance runner
Then something happened that many observers had thought impossible: The young tiger economy Taiwan did not just pounce, it turned into a long-distance athlete. During the period after 1980, demand for carbide products in Taiwan continued to grow, while customers’ requirements in terms of delivery times, technical support and competitive pricing became ever more exacting. Working closely with Japanese carbide and tool manufacturers, CB Carbide grew throughout the decade to become Taiwan’s leading carbide manufacturer. Keenly aware of the future importance of the Chinese market, CB Carbide opened its first subsidiary in the southern Chinese city of Xiamen in 1999. Over the subsequent years, CB constantly strengthened its position on the Chinese market and opened four further plants in Shanghai, Tianjin, Zhangzhou and a second plant in Xiamen.
At the start of the new millennium, the focus shifted increasingly to establishing the company as a leading manufacturer of carbide products in Asia and becoming a global player in the carbides market. This strategy resulted in the founding of the joint venture with Ceratizit in 2010. This proved to be a true success story – since 2011, the company has seen year-on-year sales growth above the market average. The next steps included the opening of a training center for both employees and customers in Tianjin in 2011 (see the article on the Tooling Academy in livingmetals 2015), the expansion of
carbide rod production capabilities in Xiamen, and a consistent increase in powder production in Zhangzhou.
In his speech given to mark the fifth anniversary of the founding of the joint venture, Jacques Lanners, Co-Chairman of Ceratizit, explained: “So far we have achieved the goals we set for the joint venture and we will continue to extend our market position in the future.”
In its various markets, CB Ceratizit numbers among the leading suppliers of carbide products in the following sectors: carbide rods and blanks, semifinished products and components for industrial manufacturing, components for wood machining and rock working and selected tools for the machining industry. CB Ceratizit manufactures at seven different sites and has twelve sales offices in Taiwan, China and Korea. From these, it covers the entire south-east Asian market.